수산물도 '나 혼자 산다!' 1인 가구 취향저격 소량포장 배달하는 수산물 온라인 쇼핑몰 「해물해물」의 운영사 어부사시사 임영훈 대표를 만나다 > 비즈 News

 Recently, the '1conomy' craze is growing rapidly. '1conomy' is a compound word of 'one person' and 'economy', meaning 'economy', and is a term that refers to a single-person household that enjoys a single consumption life. According to data from the National Statistical Office, the number of single-person households, which was 4.22 million households in 2010, or about 23.9% of the total number of households, is expected to increase rapidly every year and reach nearly 30% this year.
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 One of the four households is alone As lifestyles become trends, major changes have occurred not only in welfare and housing systems but also in the food distribution market. A new form of marketing for fresh food targeting single-person households has begun to establish itself as a paradigm. In line with this trend, Lim Young-hoon, CEO of Fisherman's Sashisa, opened the seafood online shopping mall "Seafood Seafood" that delivers seafood in small packages to ease the burden on single consumers.
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#01. Seafood online shopping mall for single-person households 「Seafood Seafood」

 「Seafood Seafood」, opened by Rendapyo, targets single-person households and sells marine products by part and gram. not really It is an online shopping mall for seafood that sells individually packaged products. 
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 " The most inconvenient thing for single-person households when purchasing food ingredients at large supermarkets is that they often end up spoiling or spoiling because they sell too much, even if it is expensive. Demand is increasing I realized that it was increasing and I thought, what if we could adjust the type and amount of food ingredients according to the type of household and their needs?"
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 "Places that sell fruits and vegetables for one meal, mainly large supermarkets, Although it is increasing, Due to the nature of seafood, it is difficult to handle and control, so there are still few places where single consumers can purchase it. Busan, where I live, is a sea city, and fresh seafood can be purchased anywhere, so I decided to give it a try.” 
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▲ Seafood online shopping mall operated by Fisherman Sashisa 「Seafood Seafood」
 
 Due to the nature of seafood, where freshness is key, it is difficult to sell online. In line with the shopping trend moving from offline to online, sales are being made through TV home shopping, large supermarket shopping malls, and online seafood shopping malls. However, since the sales units at these online shopping malls are in bulk units, it is difficult for a single-person household to purchase and eat seafood with one click. The situation is difficult. For this reason, Fisherman Sashisa's rental table has opened "Seafood Seafood," where single consumers can shop for seafood conveniently and without burden, and provides seafood individually packaged by part and gram.

#02. A shopping mall that brings the freshness of the sea to consumers all year round

 The reason Lim Dae-pyo started his business was because he felt skeptical about corporate life that blindly pursues 'profit pursuit'. Of course, money is important in the era of capitalism. As a businessman, I have a clear goal of reaching 10% of sales in the seafood online market. However, the basis of everything is the corporate philosophy of Fisherman Sashisa CEO Lim Young-hoon, who pursues profit in an honest manner like a fisherman in harmony with nature.
 
 "Seafood products are food ingredients that are difficult to handle, store, and cook. In addition, seafood can be purchased in small quantities. If there is no one. Consumers only eat out or on special occasions, and the number of single-person households is increasing, and I wanted to deliver the freshness of the sea to single consumers all year round. I hope to be a communicator."

 “I started this business because I was skeptical about corporate life blindly pursuing profit. However, in the early days of the business, like everyone else, I often felt financial pressure. However, like a fisherman in harmony with nature, I pursued profit in an honest way and did not have to become evil. I want to run a sustainable company."

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▲ Seafood online shopping mall “Seafood Seafood” operated by Fisherman Sashisa  

 
# 03. Episode related to the naming of 「Seafood Seafood」

< /p>
 CEO Lim Young-hoon has his own meaning in naming the seafood online shopping mall 'Seafood Seafood'. If you look up 'seafood seafood' in the Korean dictionary, you will find that as an adverb, it means 'the appearance of smiling quietly and slyly with slightly curled lips.' Lim Dae-pyo said that phrase somehow reminded him of the expression on his face when eating delicious food. He wanted to capture the facial expressions of customers enjoying the seafood provided by 「Haemul Haemul」 in the name.

 
 "When I mention the name of the seafood shopping mall, I often hear this from my acquaintances. They say that the name of the shopping mall was chosen too roughly. It's a name that I really put a lot of thought into. I looked for the name and found it. The keyword I found after searching was 'seafood seafood'."

 -size: 10pt;">▲ Fisherman Sashi Saga The meaning behind the seafood online shopping mall “Seafood Seafood”
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 "SeafoodIf you look for seafood, you will find 'lips' Sighing a little and silently It means ‘smiling slyly,’ and it reminded me of the expression on the face when eating delicious food. It reminded me of the high-quality seafood ingredients that customers buy and eat deliciously. It is also a commitment to supply. It's definitely not a roughly made name."
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#04 A shopping mall that strives to reduce the burden on consumers and increase quality

 Rendapyo opened its first seafood online shopping mall and created a memorable customer list. They suddenly contacted me in the late afternoon and said that their daughter would be there tomorrow. It was a father's earnest request to receive the ordered product tomorrow. It was difficult because he had to prepare and prepare the seafood, but he answered that it would be possible and quickly prepared for packaging and delivery. Fortunately, the seafood arrived at the customer's desired time. The customer left a thank-you message with a photo on the shopping mall website, saying that although it was a short message, it was very rewarding. p align="justify" style="text-align: justify;">
 "It's the beginning of the business, so there are things to prepare and things to solve. There were a lot. There are times when your mind is busy and times when it is difficult. But the ‘short message of gratitude’ comforted me for all the hard work I did. I felt more grateful and rewarded."

For the safe delivery of marine products, where freshness is the key, many preparations are required, such as blocking external contaminants and establishing a vacuum packaging system to maintain freshness. Small-package delivery to single consumers If you do, you can have it in bulk purchase It is difficult to achieve price competitiveness. 

 However, Lim Young-hoon, CEO of Fisherman's Sashisa, constantly researches and strives to provide high-quality seafood while lowering the cost burden as much as possible for single consumers. To secure fresh seafood, he directly searches for and secures excellent sellers, We are making various efforts, such as research to lower the unit price of small-package products, which have been shown to be higher than the cost due to packaging and labor costs, directly checking the packaging and delivery process, and cooperating with delivery companies to ensure that freshness does not decrease during the transport process. I am doing it.

 Like a fisherman, like CEO Lim Young-hoon’s corporate philosophy We hope that by continuously rowing with an honest heart, we will narrow the contact point between producers and consumers and convey the freshness of the sea to consumers who purchase seafood. If so, the goal of being in the top 10% in sales in the seafood online market would have been easily achieved.
 

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